Privacy policy.

Last updated: 01.09.25

True North (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website https://www.findtruenorth.earth (the “Site”), or when you engage with our services.

We comply with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Irish Data Protection Act 2018.

1. Who We Are

True North provides Executive & Leadership Development Coaching.
If you have any questions about this Privacy Policy or your personal data, you can contact us at:

Data Controller: True North / State of Flow Limited
Email: lisa@findtruenorth.earth
Postal Address: 23 Tamarisk Way, Dublin, Dublin, D24 X92R, Ireland

2. Information We Collect

We may collect and process the following personal data:

  • Information you provide directly:

    • When you use our “Book a Call” system or “Get in Touch” form (e.g. name, email address, phone number, company name, and any information you include in your message).

    • When you correspond with us by email, phone, or otherwise.

  • Information collected automatically (via cookies & similar technologies):

    • Necessary cookies to operate our Site.

    • Optional cookies (with your consent) for analytics, personalization, session recordings, and marketing.

    • For details, please see our [Cookie Policy].

3. How We Use Your Information

We use your personal data for the following purposes:

  1. To provide and manage our coaching services.

  2. To respond to enquiries and arrange appointments.

  3. To manage and improve our website, including analytics and user experience.

  4. To send you updates or marketing communications (only if you have opted in).

  5. To comply with legal obligations.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contractual necessity – to deliver services you request (e.g. booking a call).

  • Legitimate interests – to improve our services and communicate with you in a business context.

  • Consent – for non-essential cookies and marketing emails.

  • Legal obligation – to comply with applicable laws and regulations.

5. Sharing of Personal Data

We will not sell your personal data. We may share it only with:

  • Service providers who help us operate the Site (e.g. hosting, analytics, booking software).

  • Professional advisors (e.g. legal, accounting) where necessary.

  • Regulators, public authorities, or law enforcement when required by law.

6. International Transfers

Some of our service providers may be located outside the European Economic Area (EEA). Where this occurs, we ensure adequate safeguards (such as the EU Commission’s Standard Contractual Clauses) are in place.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes set out in this Policy, unless a longer retention period is required by law. Typically:

  • Enquiry/booking data: up to 2 years after last contact.

  • Client records: in line with professional and legal obligations.

  • Cookie/analytics data: as per our Cookie Policy.

8. Your Data Protection Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your data (“right to be forgotten”).

  • Restrict or object to processing of your data.

  • Request data portability.

  • Withdraw consent at any time (for cookies or marketing).

  • Lodge a complaint with the Irish Data Protection Commission (www.dataprotection.ie).

9. Cookies

We use cookies and similar technologies to provide, improve, and personalize your experience.
You may accept all, decline all optional cookies, or manage your preferences at any time.
For more details, see our Cookie Policy.

10. Security

We use appropriate technical and organisational measures to protect your personal data. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

11. Updates to this Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last revised” date.